Are you thinking to promote your blog on social media such as Instagram or Facebook but have no idea which one is better? If yes, then this article will help you a lot to eliminate this confusion and to make the right decision to get more blog’s traffic via Facebook or Instagram.
So let’s continue reading to know more interesting facts about them.
Facebook Vs. Instagram Reach
As you know that Facebook was introduced in 2004, and Instagram was in 2010. So that’s why Facebook has 2.2 billion active users, and Instagram has only 800 million active users.
In that way, if you will try to reach more people, then you can get more audience on Facebook as compared to Instagram. So if your main purpose is to getting brand awareness and reach the maximum people, then Facebook will be the right platform for you.
Facebook Vs. Instagram Engagement of Traffic
Instagram serves almost 95 million of videos as well as the photos that get round about 4.2 billion of likes in a day. On the other hand, Facebook serves almost 300 million photos in a day and not videos.
However Facebook has more users and posts in a day, but according to a new study, it has shown that the Instagram engagements are higher than Facebook, especially when you break it down in a per post. Instagram is better to get more followers, likes or comments per post
Facebook Vs. Instagram Daily Posts
Facebook and Instagram posts are different from each other. The purpose of introducing Instagram was to display the more interesting visual posts for the photo enthusiasts, artists and other people as well. It is best for people who prefer to see less text and more visual posts. So it means that visual is a better platform for people who want to get more traffic through visual posts.
On the other hand, Facebook was introduced to connect people with each other and post text or photos content on their profile. Gradually Facebook was updated as the best place for ads or news. So it is a good social media platform for people who want to connect people with them via their words or multimedia posts as well.
Facebook Vs. Instagram Ads Performance
In the U.S by the end of the year 2018, the revenue for Instagram ads was 6.84 billion dollars, and revenue for Facebook ads were round about 14.80 Billion dollars. Facebook again takes the lead here, but the revenue of Instagram ads are also growing fast. The CPC on Facebook was $0.27, and on Instagram, it was around $0.80. Well, the ads posting will depend on your business type.
Facebook Vs. Instagram Demographics
When we compare both Facebook and Instagram geographically, you will find a larger audience on Facebook. Facebook is more popular with several generations. According to a research in the US, it has found that 104 million of the users on Facebook are under the age of 35 and 125 millions of users are over the age of 35 that even reaching up to 65 years or older.
On the other hand, 59 per cent of Instagram users are under the age of 29 years, and only 33 per cent users are between the ages of 30 to 49 years as well. But your advertising or getting traffic for your blog will depend on your demand that which targeted audience you need for your blog.
In Summary…
If you are going to spend your time, money, and effort on social media marketing and branding, it’s important that you split test your results between Facebook and Instagram.
Both of these platforms are growing at a rapid pace, and since they are both owned by Facebook, you know they are going to keep advancing over time. Even better, they both share the same advertising platform as well.
With all of this in mind, it doesn’t matter where you are focusing your time and effort, as long as you are tracking results. Be sure to consider everything we laid out in this article and to start implementing such methods today.
