Relevance Raises Response: How to Engage and Acquire with Mobile Marketing

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RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to buy.
THE CHAPTERS
In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more with mobile.Introduction to MobileAdvantages of MobileMobile-Optimized WebsitesText Message MarketingSocial MediaMobile AdvertisingMobile AppsMobile CommerceThe Future of Mobile
WHAT YOU’LL LEARN ABOUT MOBILE MARKETING
This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you’ll get when reading this book is actionable insight on what you can do to help your business sell more with mobile.
What you’ll learn in these chapters includes:The History of the Mobile PhoneHow to Set and Analyze Key Performance Indicators (KPIs)Mobile Marketing Definitions and BuzzwordsPrinciples of Responsive DesignHow to Use A/B and Multivariate TestingMobile Search Engine Optimization (SEO)Legal Requirements for SMS Short Code MarketingAnalysis of the Major Social Media NetworksHow to Attract Followers with Social MediaHow to Advertise In-AppsMobile Programmatic BuyingAdvertising on Social MediaHow to Develop a Mobile AppMarketing an AppApp Store Optimization (ASO)The Internet of ThingsVirtual Reality
BONUS FEATURES
There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information.Bob’s 60 Top Text Message Marketing TipsTop Secret: What Does Facebook Know About You?Why Facebook is the Greatest Advertising Medium of All-TimeWith Mobile Advertising, there is No Prime Time AnymoreWhy Mobile is Your Small Business PowerhouseHow to Craft a Great Text MessageE-commerce: How Mobile Drives Sales in Retail StoresBut, it doesn’t stop there. Mobile marketing is so fluid, and the business is changing so rapidly, that it’s difficult for any print book to keep up. There, Relevance Raises Response answers the call as well by providing a website that is continually updated with the latest mobile marketing statistics and information.
Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department.
RELEVANCE RAISES RESPONSE
Marketing is an ongoing contest for people’s attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, his expectations are high and his patience is low. That makes the
credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win.
Every digital strategy made today should be thinking tap first and click second. It’s the only way for a brand to live “in the moment.” We are living in the age of mobile.
ASIN ‏ : ‎ B0BR8H8M64
Publisher ‏ : ‎ SkillBites LLC; 2nd edition (December 27, 2022)
Publication date ‏ : ‎ December 27, 2022
Language ‏ : ‎ English
File size ‏ : ‎ 1.9 MB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 376 pages
Page numbers source ISBN ‏ : ‎ 1952281644