Tutorials

LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. LinkedIn partners with Calendly on custom profile buttoms. This functionality enables users to schedule meetings directly through profiles. This feature is available to premium users. Source link

IAB’s latest “State of Data” report reveals that despite recognizing its potential, 70% of agencies, brands, and publishers have yet to integrate AI into their campaigns fully. Here’s a look at the study, which examines the current use of AI in advertising, the challenges of adoption, and the opportunities for success. Current State of AI

A lead generation strategy is a plan for getting potential customers to share their contact details with you and agree to receiving marketing or sales communications (i.e., become leads). The goal is to identify high-intent prospects (potential customers most likely to convert) and build trust that encourages them to make a purchase. A good lead

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure your marketing stays fresh. As I said in a previous article, “I learned a long time ago that the video sharing site changes

Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange on X between Danny Sullivan, Google’s Search Liaison, and several concerned publishers. A Turning Point for Independent Publishers? The exchange began with Jonathan Jones sharing notes from a discussion where

What Is App Store Optimization? App store optimization (ASO) is the process of improving a mobile app’s listing page to increase its visibility in app stores like the Apple App Store and Google Play. For example, if you have a meditation and mindfulness app, ASO can help it appear when someone searches for “meditation app”

Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond? With the constant evolution of Google’s search algorithms, staying ahead requires not just adapting to changes but anticipating them. Join us on March 27, 2025, for our in-depth webinar, “Q2 SEO & AI Update: How To Track

What Is Healthcare SEO & Why Is It Important? Search engine optimization (SEO) for healthcare organizations is a set of practices focused on optimizing a facility or practice’s online presence to appear prominently on search engine results pages (SERPs). Healthcare SEO is important because it helps prospective patients find and connect with providers who offer

Google’s Martin Splitt explains why indexed pages may not appear in search results, highlighting relevance and ranking competition. Indexed pages may not appear if other pages are more relevant or user engagement is low. Google’s process involves discovery, crawling, indexing, and ranking for visibility. Focus on high-quality, user-focused content to improve search visibility.

This week’s question about author pages comes from Joylyn: We are working on building author pages for our content, would you mind teaching us best practices for building author archive pages with any SEO best practices. A great question and perfect for me to answer from a branding perspective. Author pages serve to build trust,