404 page exemples and best practice : The 404 page is one of those essential elements on your website that visitors don’t think about until it’s missing. This is the page that informs users when the content they’re trying to access is unavailable or doesn’t exist.
Without a 404 page, visitors might encounter a blank screen or a generic error message like “HTTP 404 Not Found,” displayed on a plain white background with no further context or guidance and tghat kinda hurt your SEO. These experiences can leave users confused, frustrated, and more likely to leave your site altogether.
However, you can turn this potential setback into an opportunity by following the lead of the best 404 page examples. By designing your 404 page strategically, incorporating proven best practices, and providing clear options for users to navigate back to relevant content, you can keep visitors engaged and guide them to where they want to go.
Marvel
Marvel’s 404 page is a prime example of how to create a branded and engaging error page. They cleverly incorporate their vast array of Marvel Cinematic Universe (MCU) characters, tying the error message to the specific hero or villain featured on the page.
By showcasing their iconic superheroes front and center, Marvel infuses the page with personality and charm. Subtle animations add an extra layer of dynamism, making the page feel alive. Visitors can even refresh the page to discover new characters and error messages, adding an element of surprise.
The messaging is straightforward and practical, guiding users on what to do next—whether it’s double-checking the URL, returning to the previous page, or using the site’s search function.
That said, there’s one area where Marvel could improve: adding buttons. While the instructions are clear, clickable buttons could make navigation even easier, encouraging users to stay on the site.
Overall, Marvel transforms the 404 page into a fun and entertaining experience, effectively diffusing the frustration of encountering a dead end.
Best Practices Used in This 404 Page:
- Brand Consistency: Leverages the popularity of Marvel characters to stay true to their brand identity.
- Clear Communication: Explains what happened and provides actionable steps to resolve the issue.
- Subtle Animation: Enhances the page without overwhelming the user.
- Simple Layout: Keeps the design clean and easy to understand.
Ready To Go Survival
I absolutely love Ready to Go Survival’s 404 page because it cleverly taps into a strategy often used with influencers—leveraging the reputation of something popular. In this case, they reference an iconic scene from The Matrix, a cultural touchstone that instantly resonates with visitors.
The page features Morpheus staring directly at you, offering the choice between the red pill and the blue pill to find the answers you’re seeking. The copy reinforces the reference with the line, “The page you’re looking for got lost in the matrix,” followed by an explanation of what happens when you choose the blue pill versus the red pill.
What makes this even better is how the Matrix theme aligns perfectly with Ready to Go Survival’s brand. After all, The Matrix is fundamentally about survival, which ties seamlessly into their messaging.
The 404 page provides visitors with a clear way to find what they’re looking for without overwhelming them with too many options. As you scroll down, there’s an opportunity to subscribe to their email list—a thoughtful addition in case that’s what the visitor was originally seeking.
Best Practices Used in This 404 Page:
- Cultural Relevance: References an iconic movie scene that’s both engaging and thematically aligned with the brand’s focus on survival.
- Simplified Choices: Offers two clear options instead of overwhelming users with too many decisions.
- Conversion Opportunity: Uses the page to guide visitors toward a potential conversion with an email subscription.
- Brand Consistency: Maintains brand colors and imagery that support the overall message and theme of the page.
This 404 page is a brilliant blend of creativity, functionality, and brand alignment, making it both memorable and effective.
CrazyEgg
Alright, I’ll admit it—I might be a little biased here. But I truly believe CrazyEgg’s 404 page nails something every visitor appreciates when they’re lost on a site: simplicity.
The message, “Whoops! The page you’re looking for could not be found,” couldn’t be more straightforward. Paired with a single link back to the homepage, it gives visitors exactly what they need in this situation—clarity on what happened and a clear path to start over.
The charming graphic of a girl floating away in a hot air balloon adds a playful touch, reinforcing the “Hey, you’re lost!” vibe. But there’s more to explore if you scroll down. You’ll find third-party trust badges, an option to sign up for their tools for free, and the standard footer links. This extra content provides additional options for visitors who might not want to head straight to the homepage.
Best Practices Used in This 404 Page:
- Simplicity: The page is clean and easy to understand, ensuring visitors know what’s happening and how to proceed.
- Reinforcing Imagery: The graphic complements the “lost” feeling while keeping the tone light and approachable.
- Single Call-to-Action: One clear button prevents decision fatigue and keeps the focus on moving forward.
- Additional Context: Scrolling reveals trust badges and other helpful links, offering more options without cluttering the main message.
- Audience Understanding: CrazyEgg knows their audience doesn’t need frills—just a quick way to reset and get back on track.
CrazyEgg’s 404 page is a masterclass in balancing simplicity with functionality, making it both user-friendly and effective.
Spotify
Spotify’s 404 page is as clever as it is thoughtfully designed and helpful.
As a music-streaming giant, their witty error message, “This Page is Out of Tune,” perfectly aligns with their brand. The image of a digital audio workstation with flowers growing out of it adds a light-hearted, inviting touch. It subtly communicates, “Hey, something went wrong, but it’s not a big deal—we’ve got you covered.”
What I love most about this 404 page is how it guides users forward. It starts by suggesting you double-check the link, then directs you to two key actions: listening to their web player (a frequently performed action) and visiting their support page for answers.
Spotify also excels in separating these helpful links from their primary call-to-action (CTA): signing up for their service. While they include links to the web player and support page, they’ve created a distinct button for “Sign Up Free.” This is a smart way to drive conversions on a page that isn’t typically designed for that purpose.
Best Practices Used in This 404 Page:
- On-Brand Copy: The witty error message (“This page is out of tune.”) stays true to Spotify’s identity.
- Supportive Imagery: The image reinforces the message and evokes a positive, approachable feeling.
- Clear Navigation: Provides essential links (web player and support page) while highlighting the main CTA.
- Background Color: The background makes the content stand out, ensuring clarity and focus.
- Readable Font: A simple, clean font enhances readability and user experience.
Spotify’s 404 page is a brilliant blend of creativity, functionality, and brand alignment, turning a potential frustration into an engaging and helpful experience.
